I'm always intrigued hearing any organization making it easier for their customers to get to know and connect with others. This is especially interesting when talking about any small local businesses. I would argue that peer2peer connected and engaged customers would be more loyal partners in the business. Plus it builds community and the stronger a community the more likely it is to buy local. It's an opt-in play. Customers who want to connect will and those who don't want to won't. It's just enough to make these connections possible with introductions, events and other creative media. Ironically or not, many apps design in the opportunity. It's certainly business not as usual.