Creative Pairs

In this past weekend NY Times, author Joshua Shenk praises the power of creative pairs. More evidence denies the myth of lone genius. Lennon and McCartney were just one pair example of many in the world where genius is more collaboration than individual pursuit. I see this all the time. Pairs are more productive and creative than loners or in whole groups trying to share work. It's a simple design shift in how we invite and assign thinking, creative and throughput work.