As we're now seeing in urban cores, urban farms and complementary food processing businesses can be wonderful jobs engines and touch stones for healthy communities. We need to take the mystery out of growing local markets for local farmers markets.
My suggestion: more recipes and cooking demonstrations. In my neighborhood market, which is very productive, diverse and growing each year, few if any stands offer recipes or demonstrations. If they did, they would have people cooking more. Cooking is the root cause of buying. It's not that mysterious.