Chief Chaos Officer. Director of Dollars and Sense. Data Detective. Captain of Moonshots. These are examples of an emerging trend where people are liberated to choose their own job titles. Ideally they speak to each person's sense of personal mission and the character of the organization's brand. A recent Wharton study indicates that people with personalized job titles feel more focused, valued and energized in their work. It's another case where when people feel valued for their uniqueness, they perform better.