An Innovation Enthusiasm Taxonomy

Startups, whether entrepreneurial or intrapreneurial, need to carefully parse out the enthusiasm they evoke and earn. Here is a short taxonomy to consider:

The enthusiasm of friends and families

The enthusiasm of your team

The enthusiasm of industry experts

The enthusiasm of investors 

The enthusiasm of early adoptor customers with placed orders

The enthusiasm of later adoptors with placed orders

It is wise to consider each in their own context, not generalizing one to the other. Often, the synergy of them together paints the richest canvas for moving forward.