What do we do with creatives?

Every organization has people who have interest and aptitude for creativity. They want to diverge from the norm. They delight in taking the road less travelled in idea and planning conversations. They can drive a little crazy people more passionate about the status quo. The practicality of their proposals can fall short of their enthusiasm.

We give them liberating structures like the Agile Canvas and polarity management to give shape to their intents and ideas. We give them permission and resource for small scale prototypes. We nurture the most signifcant quality that takes creativity to innovation and entrepreneurship: empathy.