The Anti-Ice Cream Truck

In 2007, Ohio State University and Indiana University researchers analyzed 5,380 elementary schoolkids’ body mass indexes across the country and found that BMI grew more than twice as rapidly over the summer months. Public health experts have hypothesized that summer vacation means kids spend more time in front of the TV with more snacks than they would consume in school, and low-income communities without access to safe parks and healthier foods are especially at risk.

With these inequalities in mind, the Food Bank for New York City has dispatched an “anti-ice cream” truck targeted at teens in the summer months. Their “Change One Thing” outreach campaign will be popping up at parks, pools, and sports fields in Harlem, the Bronx, and Brooklyn, encouraging teens to change just one habit–even if it means swapping one soda for a bottle of water.

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