Making Things People Love

Aaron Schildkrout is CEO of the product development firm He has a series on how to get innovation teams unblocked, which is the key to making things people love. It’s a core competency for the future of all new product incubation. At the heart is curiosity.

The staple of most product teams is: GET THINGS DONE! HIT DEADLINES! SHIP ON SCHEDULE! Don’t get me wrong; I believe very strongly in getting things done on time and in working your ass off. But I also believe that the most effective source of effective productivity is actually curiosity–the insatiable drive to learn. If you build your product development process around this core human drive you’ll discover that curiosity unleashed is a lion, not a sheep. Curiosity is the exponential rocket fuel that makes great product teams hum.

via Unblocked: A Guide To Making Things People Love (Part 1) ⚙ Co.Labs ⚙ code + community