Farm To Fridge

Offering an alternative to food products warehousing, Good Eggs, lets you order local food online and then brings it to your house. “When you go to, you place an order for your groceries,” says co-founder and CEO Rob Spiro in this video, part of a series that Collaborative Fund (who we’ve worked with before) has commissioned about some of their portfolio companies. “Those orders go directly to the food producers. The farms are actually pulling produce out of the ground based on your order or bakers are baking the bread for you.”

via Creating A “Farm-To-Fridge” Economy To Keep Local Food Fresh | Co.Exist | ideas + impact

The model disintermediates the food ecosystem with lower carbon footprints and more sustainable products on all levels. An idea worth scaling.