Why goals don't work

As much as leaders place superstitious faith in goals, teams are more perspired than inspired by them. Goals provoke self-doubt that brings about risk aversion. Goals require confidence and constant adaptation. Over 80% of goals fail. Every day goals aren't met, self-doubt and risk aversion becomes stronger.

The opposite is defining the good we seek together and translating this into the next step of progress possible. In many stories of this approach, teams exceed would have been goals. Progress provokes confidence and adaptability. We adjust our approach with each new step in progress. 

The magic of a progress approach is how it creates more velocity and alignment.