Being present to your markets

What does it mean to be present to your markets? Your markets include the people who use, explore, buy/fund and tell stories about your offerings. 

It means surface and deep listening. Surface listening is listening for their expectations and experiences. Deep listening is listening to the nature of their world. What bothers and delights them most? Being present to their happiness and suffering inspires possibilities and opportunities we cannot plan or predict. That's where the magic happens.