Pondering the "right" hiring choice

Companies spend an emormous amount of capital on personality testing new job candidates. In the best cases, they receive an accurate and reliable profile of a candidate's character. 

A vital consideration is how desired profiles will actually be received and valued in the actual culture. If we say we want someone who takes initiative and is honest, is there actually a culture where people will feel incredibly loved for these qualities? Or will they spend much of their day seeking permissions and filtering their truths? These are huge implications.